D4Com is a digital SMART-matrix for developing a communication campaign plan
Functionality: development of a full-fledged communication plan, identification of target groups, selection of communication channels, creation of communication tools, formulation of messages and key statements for each target group and channel, assessment of competitiveness in each communication channel, calculation of the overall budget and individual communication channel budget, prediction of campaign success, conclusions, and recommendations for optimizing the communication campaign, risk assessment of plan failure, and data visualization.
Use cases: forming realistic and successful communication campaigns, identifying the need for resource allocation for their implementation, facilitating a rapid start of implementation, teaching how to interact within a competitive environment and build a successful communication strategy (for a project, advocacy, organization, policy, etc.), and providing practical training on the use of communication tools and stakeholder engagement
Interested? Get in touch: join our pilot! We will definitely implement!